|
| Here's
the Basic Fast Start Guide Method: |
|
- The setup.
- Pick a winning offer.
- Set up your own squeeze page that
forwards to that offer.
- Send highly target traffic to that
squeeze page.
|
|
| The Setup |
|
| First
you’ll need to setup a few accounts and get a few tools. This should
take you less than an hour. |
|
-
Hosting - if you’re
going to make money online, this is essential. If
you don’t have one, get a hosting account now. I recommend going to
HostGator.com and getting the
“Baby” service plan for a
full year because you’ll get a substantial savings. If you want to pay
for it month-to-month, it’s under $10/month.
-
Domain Name Account -
Get an account to buy domains. Go to NameCheap.com
and click on “Signup for a Free Account” in the upper right corner
underneath the opt-in form. Fill out the form it takes you to and set
up your account.
-
Clickbank Account - Sign
up for a free ClickBank account if you don’t
already have one. Go to ClickBank.com
and click on the “Sign Up” link inside the box named “Affiliates” on
the home page of ClickBank.
-
AutoResponder Account -
Get an AutoResponder account, so you can collect and email leads
automatically. I use Aweber, which I highly recommend. You can get
started with them for $19/month. Go to aWeber.com,
click on Pricing at the top, then click on “Sign Up Today!”
-
PayPal - Make sure you
have a PayPal account ready to go. It’s free to sign up. Go to
PayPal.com and click on Sign Up on
the top of the page.
Get a free Personal account.
-
Website Creation Software -
Get a software package to quickly create and edit websites, also known
as an HTML editor. I recommend Adobe Dreamweaver, which you can buy
online from Amazon.com for around $400. Here’s
a link to it: Amazon.com.
If you want a free alternative, go to Kompozer.net for a free HTML
editing tool. Go to Kompozer.net and click on
Download. Then download the version that matches your operating system.
Then install it to your computer.
|
|
|
Picking Your Winning Offer |
|
| It
should take you less than 2 hours to pick a winning offer to promote.
|
|
|
Go to ClickBank.com Click on each of the
top 9 categories. Under the “Sort By” drop down menu, select High
Gravity, and then click GO.
|
|
|
Look at the
top 10 offers as ranked by High
Gravity in each of the 9 major categories:
|
|
|
|
|
| You
will evaluate 50-150 offers at Clickbank. This should take less than 2
hours. |
|
| Here’s
how to evaluate and pick a winning offer: |
|
-
Do you think it’s a scam? If so, then avoid promoting it.
-
Does it look pleasing to the eye? It’s hard to get conversions on the
web if it’s ugly.
-
Does it have a good color scheme, clean graphics and formatting, is it
centered and formatted symmetrically?
-
Does it offer a big promise? Does it offer to solve people’s problems
or feed their passionate interests at a reasonable price? Do people
WANT the product?
-
Does it follow the principles of good copywriting? Is there a
compelling headline? Does it offer proof?
-
Does it make a good offer with plenty of value for the price being
asked?
-
Does it come from a credible source or provide real testimonials from
satisfied customers? Or Is it just full of generic, stock photos. Is
someone real staking their reputation on it?
-
Would you recommend it to your best friend or your mother? If it does
not seem credible, avoid it.
|
|
| Evaluating
Market Size: |
|
|
Is the market for the product big enough? Go to Google keyword external
tool:
|
|
| https://adwords.google.com/select/KeywordToolExternal.
|
|
| Login
and click on the button that says “website content”. Enter the URL of
the offer you’re evaluating. Look under the column named “Global
Monthly Search Volume”. |
|
|
If you add up all the search results in that column, are there less
than 100,000 total monthly global searches? If so, avoid it.
|
|
|
Why promote something no one is looking for? If you stick to high
popularity and high gravity offers, you should be fine here too. |
|
|
Examples
of winning offers from ClickBank:
|
|
|
Weight Loss - http://www.burnthefat.com/
|
|
|
Muscle
Building - http://www.truthaboutabs.com/
|
|
|
Muscle
Building - http://www.vincedelmontefitness.com/
|
|
|
Home Business - http://www.ultimate-ebook-business-in-a-box.com/
|
|
|
Here’s an offer that looks and sounds good, but ultimately I would
avoid because it’s all stock images, there’s no true credibility, and
it could easily be a scam:
|
|
|
http://www.legitonlinejobs.com/
|
|
|
Next, go to 7dollaroffers.com and click on
“All” on menu at the left. It will automatically bring up a list of all
the offers in there, ranked by popularity.
|
|
|
Evaluate the top 100 offers. This should take you less than 90 minutes.
These will be much easier to search through thank Click Bank, because
many of them are very ugly and not well put together at all. Use the
same criteria above to evaluate the offers.
|
|
|
Narrow down your search to 1 or 2 offers you’d like to promote. Don't
overcomplicate this, just pick one!!
|
|
| Setting up Your Own Squeeze Page |
|
| We’ll
use this offer as an example: |
| http://www.ultimate-ebook-business-in-a-box.com/ |
|
| Open
up DreamWeaver or Kompozer. We’ll do a walk through with Kompozer here. |
|
| First,
right-click to download http://www.KevinNoll.com/Squeeze-Page-Template.zip
to your computer. |
|
| Then
inside of Kompozer, click the File menu on the top left, and then click
on “Open File”. Select the template you just downloaded to your
computer in the previous step. |
|
| Now
you’re ready to create your squeeze page. There are 3 easy steps to
this: |
|
- Write your headline – this can
include words and pictures.
- Write your bullets.
- Insert your Opt-in form, which
you’ll get from your AutoResponder.
|
| That’s
it. |
|
| Here’s
a quick and easy way to write the headline. Just change this headline
to fit with the product you’re promoting: |
|
| “You’re About to Discover The Secrets to
______ That Most _______ Will Never Know…” |
|
| It’s
been tested over and over again, and it works like a charm, so just use
it! If you were promoting a real estate investing product, it would be
something like: |
|
| “You’re About to Discover The Secrets to
Making A Killing In Real Estate That Most Investors Will Never Know…”
|
|
| For
our ebook business product, it would be: |
|
| “You’re
About to Discover The Secrets to Starting Your Own eBook Business That
Most
People Will Never Know…” |
|
| See,
easy right? Just change the headline on the template you have opened
inside of KompoZer just like you’re editing a word document. |
|
| Ok,
now the bullets. |
|
| This
is super easy. Go to the site you’re promoting, tell them you’re an
affiliate, and ask them if you can use their sales copy to promote
their site. At the bottom of this page, you’ll notice a link that says
“contact us”. Just send them this message: |
|
| “Hi,
I’m an affiliate and I’d like to promote your site. Can I use some of
the bullets and information on your sales page to promote your offer?
Thanks.” |
|
| I’ve
never had someone refuse this request. Just go to the sales page and
grab the bullets on their page. |
|
| Then
put 4-6 of the most compelling ones on your own squeeze page. |
|
| If
the site owner said no, then just edit them to be in your own words so
they’re even more compelling, and so you’re not breaking any copyright
laws. |
|
| What
makes a bullet compelling? For your squeeze page, its curiosity, here’s
is the bullets from our example… |
|
- Rename and sell this eBook package
by itself using the professionally designed sales website, thank-you
and download page provided.
- Sell the individual products
contained in this eBook package, using the professionally designed
sales websites provided for each product.
- Create your own packages by
combining the products contained in this eBook package.
- Sell the entire package or any of
the individual products on CD/DVD.
- Learn how to create your own
bestselling information products from scratch, by using the information
and resources found in this eBook package.
- Promote your existing products
& websites using the information and resources found in this
eBook package and watch your profits skyrocket!
- Learn how to make thousands of
dollars every month promoting other people's products, using affiliate
programs.
- Plus anything else you can think of
- the possibilities are endless!
|
|
| I
would take 6 bullets and change them up for our purposes: |
|
- Rename and sell this eBook package
by itself using the professionally designed sales website, thank-you
and download page provided.
- Sell the individual products
contained in this eBook package, using the professionally designed
sales websites provided for each product.
- Create your own packages by
combining the products contained in this eBook package.
- Learn how to create your own
bestselling information products from scratch, by using the information
and resources found in this eBook package.
- Promote your existing products
& websites using the information and resources found in this
eBook package and watch your profits skyrocket!
- Learn how to make thousands of
dollars every month promoting other people's products, using affiliate
programs.
|
|
| Ok,
next you’ll insert your AutoResponder code: |
|
| Go
to aWeber.com
and log in to your account. |
|
| Click
on “Create and Manage Lists” on the top next to the drop down menu.
|
|
| Click
on “Create a New List” on the right. |
|
| Type
in List Name, Description, and From Address in the fields, and then
click the green “Save List Settings” button at the bottom. |
|
| Select
the new list from the drop down menu on the top left. |
|
| Then
click on “Web Forms” on the menu at the top right. |
|
| Then
click on “Create Web Form”. |
|
| Give
the form a name. |
|
| Next
you’ll need your affiliate hoplink to tell the form where you want it
to forward to. To get this, go to ClickBank.com
and log in. Then click on “Marketplace”. Then where it says Keywords,
type in some of the main topics or keywords from your product. In our
example I would type in “kevin noll”. |
|
| Then
find your offer and click on “create Hoplink” underneath it. Type in
your ClickBank nickname to create your hoplink. Copy the link it gives
you. It should look something like this: |
|
| http://d9232bqanil4wkdlwjrlg7nkcu.hop.clickbank.net/ |
|
| Enter
that link into the aWeber form you’re creating where it says “Thank You
Page” and “Already Subscribed Page.” Then click Next. |
|
| Then
click Save. |
|
| Then
click “Get HTML” on the line next to the new form you’ve created.
|
|
| Copy
the HTML code from the window that pops up. |
|
| Then
go back to your HTML editing program with your squeeze page loaded in
it. |
|
| Click
on “Source” at the bottom left. Then scroll down in the code to where
it says “Begin Opt-In Form”. Highlight the code all the way down to
where it say “End Opt-In Form”. Delete that code and paste the new
opt-in form code you created and copied in the previous step.
|
|
| Then
go to the File menu on the top left, and click on “Save As”. Then save
your squeeze page as “index.html”. |
|
| Next
go to NameCheap.com
and register a domain to put your squeeze page up on. |
|
| You’ll
want to make your domain name have a benefit and a call to action. A
domain name is just a web address. A benefit is simply an end result
that someone would want to get. And a “call to action” (CTA) is an
action you want the reader to take. In this example, we’re promoting a
ebook business product, so for example: |
|
| GetRichNow.com
– “Get Now” is the call to action and “Rich” is the benefit. |
|
| WorkAtHome.com
– “Work” is the call to action and “At Home” is the benefit. |
|
| You
get the idea, just keep it simple. |
|
| Now
go to NameCheap.com
and type in the domains you came up with right under where it says: |
|
| "Enter
the domain name you want" |
|
| Click
on Search, and keep typing in domains until you find one that’s
available. ONLY BUY A “.COM” DOMAIN, nothing else. |
|
| When
you find one, click on Add To Cart, and then purchase it. |
|
| Transferring
Your DNS to Your Webhost |
|
| Next,
contact your host and ask them what are your “Domain Name Servers”
(DNS). |
|
| They
should have emailed this to you when you signed up, they should look
something like this: |
|
| ns621.websitewelcome.com |
| ns622.websitewelcome.com |
|
| Then,
go back to NameCheap.com and click on the tab
at the top right that says “My Account”. Then click on the tab that
says “Manage Domains”. |
|
| Then
find the domain you just registered for your squeeze page and click on
it. |
|
| Then
on the menu on left-hand sidebar, click on “Transfer DNS to Webhost”. |
|
| Then
enter the 2 DNS addresses you got from your host in the boxes marked 1.
and 2. Then click on “Save Changes”. |
|
| Putting Your Squeeze Page Up On Your Hosting
Account… |
|
| Ok,
almost done, one final piece. |
|
| Go
to your host and login to your control panel, also known as your
“cpanel”. |
|
| I
highly recommend contacting your host if you need help with this next
step. HostGator support is excellent: http://support.hostgator.com/ |
|
| If
you have HostGator, you can do this by typing yourdomain/cpanel into
your browser. |
|
| So
for our example, it would be kevinnoll.com/cpanel. This is the domain
you originally used to create your hosting account. When you go there,
it will ask you to login. |
|
| Watch
this tutorial from hostgator to see how to add a new domain to your
account if you're using the "Baby Account": |
|
| http://www.hostgator.com/tutorials/cpanel/hgx3/setting-up-an-addon-domain.htm |
|
| The
rest of this tutorial will walk you through how to do it if you have a
"Reseller Account": |
|
| Next,
click on “Web Host Manager.” Then click on “Create a New Account” on
the menu on the left. |
|
| Type
in the new domain you’re registered for the squeeze page, and fill out
the rest of the form. |
|
| Then
choose a hosting package for your site (you will probably only have one
option) and click the check box next to “Select Options Manually”.
Change the “Disk Quota” option to 10 MB. |
|
| Go
to the bottom and click create. |
|
| Then
go to your new domain’s cpanel to upload your squeeze page. In our
example, this would be “ultimateebookbusinessinabox.com/cpanel”. You
should be able to use the login info you just created to get in.
|
|
| When
you get to the cpanel of the squeeze page domain, click on “File
Manager”. |
|
| Inside
the File Manager, click on the folder next to “Public_HTML”. |
|
| Then
click on the link that says “Upload file(s)”. |
|
| When
you get there, click on Choose File and upload the “index.html” file
you made and any pictures you added to the squeeze page. Then click
“Upload”. |
|
| That’s
it! |
|
| Go
to your new site and make sure it’s up, the pictures are working, and
the opt-in form forwards to your offer correctly. |
|
|
| Send Highly Target Traffic to That Squeeze
Page |
|
| Ezine Advertising |
|
| This
process is very simple, so let's get to it! |
|
| Go
into goolge.com and type in your keywords followed by "ezine" or
"newsletter". |
|
| For
the ultimateebookbusinessinabox.com example, you would type in: |
|
| "eBook
ezine" |
|
| "eBook
newsletter" |
|
| "Business
in a box ezine" |
|
| "Business
in a box newsletter" |
|
| You
get the idea... |
|
| You
can use the external keyword tool from Google for more keyword ideas: |
|
| https://adwords.google.com/select/KeywordToolExternal
|
|
| Find
websites in the search listings of Google that have an opt-in form and
are asking for email addresses. That means they are building a list,
and could have a potential pool of prospects for us to market to. |
|
| Make
a list of 100 - 200 of those and contact all of them asking if they
offer advertising to their list. This will take some time, but its well
worth it to find the gems. |
|
| Save Hours of Time and TONS of Effort with
DirectoryOfEzines |
|
| You're
going to love me for this. |
|
| Here's
a quick way to save hours upon hours of struggle and frustration when
looking for ezines, and instantly find hundreds of ezines you can
advertise with... |
|
| http://www.directoryofezines.com/ |
|
| Charlie
Page and the Directory of Ezines have been cataloging over 1,000 ezines
for over 10 years! |
|
| They
track everything for you... |
|
- List size
- Publisher's address, phone number
and email
- Publication frequency
- Solo ad rates
- Sponsor ad rates
- Joint Venture policy
- Much more...
|
|
| They
even have over 300 ezines in which you get a discounted ad rate just
for being a member. |
|
| All
you have to do is use their searchable database to find ezine
publishers, and contact them to place your ads! |
|
| I've
used this site many times before, and I highly recommend it. |
|
| Check
it out, and save yourself TONS of time and effort: |
|
| http://www.directoryofezines.com/ |
|
| Ezine Advertising Request Email Template |
|
| Here's
a sample email you can send to site owners to see if they offer
advertising to their ezines: |
|
| Hello,
|
|
| I
really like your site, and think you provide a lot of value to your
visitors. |
|
| I
have a really high quality product that I think your visitors would be
extremely interested in. |
|
| Do
you offer advertising to your subscriber list? |
|
| Thanks
so much for your time, |
| Your
Name |
|
| Once
they respond, ask them for back issues of the ezine to make sure it's
quality and would be engaging to the reader. |
|
| Also,
ask these questions: |
|
- Do you offer solo ads? (A solo ad
is just an email that you send straight out to the whole list, that's
not sent out within the body of the ezine, but in its own separate
mailing.) If so, what are the rates?
- What's the size of your list?
- How often do you mail your list?
Which days? What's the frequency?
- Are you open to joint venture
mailings? (This means they would send out an email advertising your
site, and get paid a percentage of the profits.)
|
|
| That
should give you a good idea of the quality of the list. |
|
| Stick
to lists over 5,000 and preferably over 10,000. Make sure they are
emailed at least twice a month for at least the last 3 months.
Otherwise, your response could be very low. |
|
| Once
you find someone that fits what you're looking for, call them up and
negotiate! |
|
| Say
"I don't have a lot to spend on ads that don't perform, if your list
does well for me though, I would definitely advertise more. Since I'm a
first time buyer of your solo ads, what kind of discount can you give
me? Is that the best you can do?" |
|
| You
will almost always get a 10-30% discount if you ask for it.
|
|
| Here's
a sample ezine ad template you can edit and publish once you find a
place to advertise: |
|
| Subject:
Check out this really cool information I found... |
|
| HERE'S
HOW TO SKYROCKET |
| YOUR
INCOME GROWTH! |
|
| Learn
how to start your own ebook business quickly, do it all with this great
information I found on the internet at...
http://www.ultimate-ebook-business-in-a-box.com |
|
| MAKE SURE YOU FORMAT THE LINK TO YOUR SQUEEZE
PAGE CORRECTLY!! |
|
| Put
the entire web address, so people can click through to your squeeze
page... |
|
| ultimate-ebook-business-in-a-box.com
is NOT ok. |
|
| www.ultimate-ebook-business-in-a-box.com
is NOT ok. |
|
| http://www.ultimate-ebook-business-in-a-box.com
IS
right. |
|
